For you to become an effective publisher, you need to be able to create compelling content. If you have that natural talent, then that is good. You can acquire affiliate programs and monetize your content in the process.
However, there are some people that do not know how to write well right off the bat, but that is okay. In fact, writing is just a skill that you can learn and improve.
Today, I am going to provide some useful tips to help you write well so that you can become really good at becoming an affiliate marketer.
When you are writing articles about specific products, it is so tempting to write only positive things about it for fear that you are going to lose your affiliate links (and therefore, your commissions). However, you must resist that urge, and here’s why.
People actually go and conduct research on the products that they are intending to buy and if you create articles that tell them the truth about the products- meaning their features, build quality, and uses (among many others- then you will be regarded as a trustworthy publisher.
It also helps breed trust if you tell your readers right off the bat that you are affiliated with the company that sells those products, but do so in a way that tells them that you still remain unbiased regardless.
Try the Product and Provide Your Personal Experience
Being a good affiliate marketer means that you should build your credibility the moment you start enrolling yourself into an affiliate program. That being said, you should only write about the products that you have personally tested so that you can give some first-hand experience.
If you think that you can get away by just copying the content of others and twisting them in your own way, then you are wrong. In fact, people nowadays are quite keen and they can spot someone who just tries to copy someone else’s content.
Try the product for yourself, highlight the pros and cons, and give your opinions about it as part of your conclusion.
Don’t Be Afraid to Write About the Negatives
Most affiliate marketers out there are afraid of writing something negative about the products because they fear that companies won’t get them anymore. Although there are some merchants that do that (which you do not want to be affiliated with anyway), good and well-established companies actually love it when you provide constructive criticism.
It not only helps your potential buyers make a purchase decision, but it will actually also help the merchants improve their products as well.
Optimizing your content is important for SEO purposes. One way to do that is to use keyword research tools to help you find the best ones that you can use on your content.
There are two types of keywords that you need to use on your posts- informational and buyer-centric. The former are words that can help inform users and the latter provides the means to convince people to purchase the said product.
Consider Post Length
Now, how long should your blog posts be whenever you write something? Well, according to Google, writing more in-depth articles take precedence and priority over shorter articles.
So, how long are “in-depth articles” exactly? Well, a good rule of thumb is that it should be at least 2000 words or more with the intent of providing quality information to the readers.