Your website should be neat and user-friendly – that will reel the visitors in. Apart from the aesthetic, there are various other elements that you should consider including in your website as well. This includes the want to do business with you. From an ‘about us’ section to the customer feedback section, here are the other elements that you should consider.
Perhaps, when hiring a website developer, you’d know what to include and what you feel is unnecessary.
A Clear Description
There should be a description of what your business is all about. Customers shouldn’t have to investigate everything on their own. State your name and write a summary about what your business is, your product, and your service right on your homepage.
Tell your visitors that you are the website that they have been looking for and encourage them to stay longer.
A Simple Web Address
Make it easy for your visitors to look for your website or email address. Hence, don’t make it complicated. The spelling should be easy to remember and catchy enough so that users always remember your website.
Remember to always have a website that is easy to navigate. It is recommended that you have headers that drop down when users click on them. This makes it easy for them to find their way to your website.
The majority of users do not have the patience to find a way to connect with you. Therefore, the best place for you to put your contact information is on the top left or right corner of the front page. Include your email, phone number, and a standard contact form. As a result, your contact information is obvious for them to see.
Testimonials from your customers are what potential customers would like to see – are they good for them? Did the product work for them? This helps to create a trust bond between you and your potential customers.
A CAT (Call to Action)
Make an obvious call to action for your site visitors. For example, tell your visitors to call you for a free trial or sign up for exclusive coupons, and many more. Therefore, make it obvious by highlighting it or using capital letters or special buttons.
Know SEO basics
Learn the basics of SEO, and make it easy for your potential visitors to see your website in their search engines. Use the correct keywords, squeeze in a lot of links, name your page and URL correctly, and use images as well as videos.
Pump out quality content that makes it interesting for your visitors to look at and stay for. The first impression is important and you want them to stick to your website. Create content that is original, valuable, and also original.
Secure a Hosting Platform
Secure your online information, especially in business, it could affect your customers as well. Hence, it is important you have a trustworthy hosting company to secure your website.
Choose User-Friendly Designs
Online visitors have little patience when they are looking at a webpage, hence, if they feel like they are on the page that they want, they’d want to know everything on the website. Use styles that are easy on the eyes; such as bullet points, highlights, and short paragraphs.